01 · Marketing management — Primary
Performance marketing & ROAS campaigns
Planning, running and optimising Google Ads app-install campaigns with ROAS and event-based optimisation. SDK event instrumentation, Meta attribution setup, creative testing and bid/budget management — for owned apps and as a managed service for clients.
Licence: Marketing Management
Media: Google Ads
Optimisation: ROAS / tROAS
Attribution: Meta events
Scope
- ROAS-targeted campaign structure, budgets and bidding
- App-install creative testing and iteration
- SDK / conversion event instrumentation (install, ad view, purchase)
- Meta attribution configuration and reporting
- Geo-tier scaling and CPI/ROAS monitoring
Deliverables
- Live Google Ads campaigns under agreed accounts
- Weekly or monthly ROAS and CPI performance reports
- Documented event taxonomy and tracking setup
- Bid and budget recommendations tied to ad revenue yield
How it is billed
Managed service: monthly retainer and/or a percentage of media spend, stated in the client agreement. Media cost is paid to Google Ads by the account owner (client or company). Owned-app acquisition is an internal cost of sales measured against AdMob / Ad Manager advertising revenue.
02 · Software design
App development & publishing
We design, develop and publish in-house Android applications on Google Play — utility apps, launchers, education/test-prep apps and content apps — under publisher account MAX LAUNCHER.
Licence: Software Design
Platform: Google Play
Monetisation: AdMob / Ad Manager
Scope
- Product specification and Android UI/UX design
- Native Android development and release management
- AdMob / Google Ad Manager SDK integration
- Store listing, policy compliance and updates
Deliverables
- Production builds published to Google Play
- Instrumented ad units and mediation where applicable
- Monthly publisher reporting from Google payouts
How it is billed
Owned products: revenue from Google Ireland Ltd / Google Asia Pacific as monthly AdMob and Ad Manager publisher payouts (advertising revenue share from end-user impressions). Client build work, when engaged: fixed project fee or monthly retainer agreed in writing before work starts.
03 · Software design / marketing
Web publishing
Company-owned content and utility web properties, monetised through Google AdSense and Google Ad Manager.
Licence: Software Design / Marketing Management
Monetisation: AdSense / Ad Manager
Scope
- Content and utility site development
- AdSense / Ad Manager placement and policy alignment
- Performance monitoring of page yield
Deliverables
- Live web properties under company control
- Configured ad inventory
- Monthly Google publisher statements
How it is billed
Owned properties: monthly advertising payouts from Google (AdSense / Ad Manager). No user fees are charged by us for access to these properties unless a separate product terms page states otherwise.
04 · IT consultants
IT consulting — ad monetisation architecture
Advisory and implementation support for publishers: mediation waterfall design, Open Bidding setup, eCPM floor strategy, Google Ad Manager account structuring and SDK integration audits. Mediation partners may include AppLovin.
Licence: IT Consultants
Stack: Ad Manager, mediation, SDKs
Scope
- Account and inventory architecture review
- Mediation / Open Bidding configuration guidance
- Floor and yield strategy recommendations
- SDK integration audits
Deliverables
- Written findings and recommended configuration
- Implementation support sessions as scoped
- Handover documentation for the client team
How it is billed
Project fee (fixed scope) or monthly retainer for ongoing advisory. Invoices are issued in AED or USD as agreed. Work begins after written acceptance of the proposal.
Licensed activities (verbatim)
As stated on the IFZA trade licence of ATHARV DIGITAL - FZCO:
- Computer Systems & Communication Equipment Software Design
- Marketing Management
- IT Consultants
Request a ROAS campaign proposal
Tell us about your app, current acquisition setup and target ROAS. We respond from our corporate domain.
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