App development & publishing
In-house Android applications published on Google Play. Revenue from in-app advertising via Google AdMob and Google Ad Manager, paid as monthly publisher payouts.
Details →IFZA · Dubai Silicon Oasis
Mobile software development and performance marketing, from Dubai.
We design software, manage marketing programmes, and provide IT consulting — the three activities on our IFZA trade licence — for owned Android products and B2B clients.
What we do
Four operating lines. One licence.
Revenue is earned from software publishing, web publishing, managed performance marketing, and IT consulting on ad-monetisation architecture.
Web publishing
Company-owned content and utility web properties monetised through Google AdSense and Google Ad Manager, paid by Google on a monthly cycle.
Details →Performance marketing
Planning, running and optimising Google Ads app-install campaigns for owned apps and as a managed service for clients, including SDK event instrumentation and attribution.
Details →IT consulting
Ad-monetisation architecture: mediation waterfall design, Open Bidding setup, eCPM floor strategy, Google Ad Manager structuring, and SDK integration audits.
Details →How we work
Build → Publish → Optimise
A simple operating loop for owned products and client engagements.
01 — Build
Design & develop
Specify, design and ship Android software and related instrumentation under our software-design licence activity.
02 — Publish
Distribute & monetise
Release on Google Play and company web properties. Connect AdMob, AdSense or Ad Manager for advertising revenue.
03 — Optimise
Acquire & improve
Run Google Ads acquisition, tune mediation and measure events so products and campaigns improve month over month.
Platforms & partners
Where work and payouts run
Named counterparties for media, attribution and mediation. Text identifiers only — no logos.
Google Play
Google AdMob
Google Ad Manager
Google AdSense
Google Ads
AppLovin
Meta
Publisher payouts: Google Ireland Ltd / Google Asia Pacific. Media spend: Google Ads. Attribution events: Meta. Mediation: AppLovin.
Company snapshot
Registered operating company
- Incorporated
- 21 July 2026
- Jurisdiction
- IFZA, Dubai
- Trade licence
- 90595
- Headquarters
- Dubai Silicon Oasis
Registered address: DSO-IFZA, IFZA Properties, Dubai Silicon Oasis, Dubai, United Arab Emirates. Email: info@atharvdigital.com · sandeep@atharvdigital.com · Phone: +971 50 917 9418
Discuss a project or partnership
For app publishing, performance marketing or monetisation consulting, reach the team in Dubai.
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