IFZA · Dubai Silicon Oasis

ROAS-driven performance marketing for mobile apps.

We plan, run and optimise Google Ads app-install campaigns — ROAS and event-optimised — with full SDK instrumentation, attribution and bid strategy. Based in Dubai, licensed for marketing management.

ROAS campaigns Start a conversation
Google Ads Meta Attribution IFZA Licensed AdMob / Ad Manager

Core capability

Performance marketing & ROAS campaigns

Google Ads app-install campaigns structured for return on ad spend. We handle campaign architecture, creative testing, SDK event instrumentation, Meta attribution setup and ongoing bid and budget optimisation — for our owned Android portfolio and as a managed service for clients.

  • ROAS and tROAS bidding strategy
  • App-install creative testing & iteration
  • SDK conversion event instrumentation
  • Attribution configuration & reporting
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Campaign structure Budget tiers, geo splits, bid strategies
Event tracking Install, ad view, purchase events
Yield alignment Acquisition cost vs ad revenue ROAS

Full-stack growth

Marketing-led. Built on owned products.

Performance marketing sits at the centre. App publishing, web monetisation and IT consulting support the same growth loop.

Primary

ROAS & user acquisition

Google Ads app-install campaigns with ROAS optimisation, SDK events and attribution — managed for owned apps and clients.

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App publishing

Android apps on Google Play under MAX LAUNCHER. Monetised via AdMob and Ad Manager with monthly Google publisher payouts.

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Monetisation consulting

Mediation waterfall design, Open Bidding, eCPM floors and SDK audits — so acquisition spend aligns with ad yield.

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Methodology

Acquire → Measure → Optimise

A disciplined loop for ROAS campaigns and owned app growth.

01 — Acquire

Launch & scale

Structure Google Ads campaigns with clear ROAS targets, geo tiers and creative variants. Media spend runs through Google Ads.

02 — Measure

Instrument & attribute

Wire SDK conversion events, configure Meta attribution where used, and tie install cost to in-app ad revenue.

03 — Optimise

Improve ROAS

Iterate bids, budgets and creatives monthly. Tune mediation and eCPM floors so acquisition stays profitable.

Platforms & partners

Where campaigns and payouts run

Google Ads Google Play Google AdMob Google Ad Manager Google AdSense Meta AppLovin

Media spend: Google Ads · Publisher payouts: Google Ireland Ltd / Google Asia Pacific · Attribution: Meta · Mediation: AppLovin

Registered company · Dubai

ATHARV DIGITAL - FZCO

Licensed IFZA free zone company. Marketing management, software design and IT consulting.

Jurisdiction
IFZA, Dubai
Trade licence
90595
Headquarters
Dubai Silicon Oasis

DSO-IFZA, IFZA Properties, Dubai Silicon Oasis, Dubai, United Arab Emirates
info@atharvdigital.com · business@atharvdigital.com · +971 50 917 9418

Ready to discuss ROAS campaigns?

Tell us about your app, current acquisition setup and ROAS targets. We respond from our Dubai corporate domain.

Contact the team